By Noam Rotem
Local cellular carrier Cellcom advertises it’s new on-the-second billing where you only pay for the exact amount of seconds you talked. Ad includes quintessentially Israeli scenes depicting of how when ones says: “just a second” they don’t literally mean a second. The tag being: in life, not always is a second really a second but at cellcom it really is
Back in Passover local cellular carrier Pelephone ran a seasonal ad for surprise prizes for all its customers for the holiday. Playing off of the Passover tradition where children search for the Afikoman towards the end of the Seder, which are then redeemed for prizes by the Seder host. The ad is accompanied by a Ladino rendition of one of the children songs from the Passover Seder.
In a more recent Pelephone summer campaign for free sms’s from abroad to Israel--provides reason enough for an EL AL flight to turn around with the tagline being: looking for an excuse to return abroad ...?
Finally the local McDonald’s franchise pokes fun at Israeli taxis driver’s English skills by having one call up to ask how do you say McDonald’s in English (it’s the same in Hebrew) in order to promote their freshly cut Arabic style salad now to be found at your local Israeli McDonald’s